Bicycle i-Fern Playing Cards

Foundation of Discipline, A Path Toward Better Days

i-Fern is a Filipino-founded brand established by Tommanny Tan and Kim Abelar, built on the belief that progress comes from consistency and daily discipline. Over the years, the brand has focused on developing wellness supplements and everyday products designed to support healthier routines and more intentional living.

Through these offerings, i-Fern has played a role in helping many Filipinos improve well-being, while also creating opportunities that allowed individuals and families to build stability and confidence over time. Its impact is reflected not in bold promises, but in the steady, practical ways it has become part of people’s lives.

A System of Belief, Told Through the Suits

The Bicycle i-Fern Playing Cards translate the philosophy of i-Fern into a symbolic system built around the four suits, each representing a core pillar of the brand’s journey. Rather than decoration, every suit carries meaning, reflecting how wellness, community, excellence, and reward come together as a way of life.

Spade of Excellence
Reflects the discipline, leadership, and global recognition earned by i-Fern through years of consistent work and achievement.

Heart of Wellness
Inspired by i-Fern’s commitment to health-focused products that support balanced, everyday living, including its multi-awarded Fern-D line.

Club Privileges
Symbolize community and lifestyle, reflecting i-Fern’s diverse groups, from toy and watch circles to automotive communities like the Mini i-Fern Ladies, known for their shared love for Mini Coopers and a distinct pink identity.

Diamond Rewards
Represent rewards shaped by effort, illustrating the experiences and privileges associated with achievement, from travel and leisure to luxury goods and memorable moments.

A Deck Designed to Start Conversations

The Bicycle i-Fern Playing Cards were created as a way to share the i-Fern story in an engaging and approachable format. Designed to function like visual flash cards, each card offers members a simple way to communicate the brand’s values, communities, and privileges through play and conversation.

Rather than explanation through presentation, the deck invites curiosity, making knowledge easier to share, understand, and remember, one card at a time.

Leadership at the Center of the Story

At the heart of the Bicycle i-Fern Playing Cards are Tommanny Tan and Kim Abelar, key figures who have shaped i-Fern into a brand recognized beyond the Philippines. The inclusion of both figures in the deck reflects the importance of leadership in guiding i-Fern’s growth, values, and long-term direction.

The court cards feature Tommanny Tan and Kim Abelar through illustrations drawing from the four i-Fern pillars, weaving wellness, community, excellence, and reward into the visual narrative. The jokers further emphasize leadership, presenting illustrated portraits under a focused spotlight that symbolizes vision, momentum, and influence.

Together, these cards honor the discipline, consistency, and belief that helped elevate i-Fern onto the global stage, placing leadership at the center of the deck’s story.

Symbols Beyond the Deck

The back design centers on the i-Fern logo, surrounded by layered elements drawn from the brand’s four pillars, forming a visual system that reflects wellness, community, excellence, and reward in constant balance.

The extra cards extend this narrative through a double-sided diptych. When paired on one side, the two cards come together to reveal the three core structures that support i-Fern behind the scenes, toll manufacturing, warehousing, and the Fern Corporate Center, underscoring a level of infrastructure and discipline rarely achieved within the industry. On the other side, the same two cards combine to form an image of individuals from different professions and walks of life, expressing the belief that progress is shaped by consistency, effort, and belief in better days.

Bicycle Standards, i-Fern Story

Proudly carrying the Bicycle name, this deck is officially licensed and produced to meet the brand’s world-renowned standards. Manufactured by the United States Playing Card Company, the world’s leading maker of playing cards since 1885, it features Bicycle’s signature Air-Cushion finish, offering the familiar glide and handling trusted by collectors worldwide.

Built with the same care and precision that define Bicycle, the deck presents the i-Fern narrative with clarity and refined detail. The tuck box features a textured finish, adding a tactile layer to the experience and reinforcing the deck’s identity as a thoughtfully crafted collectible.

Fast Facts:

• Original artwork by EJ Lorenzana
• 56 custom illustrations
• Officially licensed by Bicycle®
• Air-Cushion Finish on premium Bicycle stock
• Photography and styling by Kandou
  

Changing lives, one deck at a time. Produced by RunIt Decks®