Led by Tommanny Tan and Kim Abelar, i-Fern is a Filipino-rooted wellness brand built on consistency and daily discipline, offering products and opportunities that support healthier routines while providing an accessible livelihood for many.
Empowering Women to Stand
Kim Abelar believes that women should have the confidence and opportunity to stand on their own, whether independently or alongside a partner. Through i-Fern, she supports women in building strength, self-reliance, and the ability to uplift themselves and their families through wellness and purposeful work.
Where Opportunity Meets Wellness
Tommanny Tan carries an ambitious vision: to elevate lives by creating opportunities through business. He believes that when people are given the right platform, discipline, and products they can believe in, growth becomes possible on a much larger scale.
A Deck Designed to Start Conversations
The Bicycle i-Fern Playing Cards were created to share the i-Fern story in a simple and engaging way. Designed like visual flash cards, each card helps members communicate the brand’s values, community, and privileges through play and conversation, inviting curiosity and making ideas easier to share, understand, and remember, one card at a time.
A System of Belief, Told Through the Suits
The Bicycle i-Fern Playing Cards translate the philosophy of i-Fern into a symbolic system built around the four suits, each representing a core pillar of the brand’s journey. Rather than decoration, every suit carries meaning, reflecting how wellness, community, excellence, and reward come together as a way of life.
A Shared Purpose
Through these offerings, i-Fern has played a role in helping many Filipinos improve well-being, while also creating opportunities that allowed individuals and families to build stability and confidence over time. Its impact is reflected not in bold promises, but in the steady, practical ways it has become part of people’s lives.
WE CHANGE LIVES
Produced by RunIt Decks® in collaboration with i-Fern.